Strategy

3 Big Benefits of the Quality Factor

Jul. 31, 2023

Snapshot

Despite surging interest rates and persistent inflation, Quality names, especially in the Information Technology and Communication Services sectors, have rallied significantly amid the artificial intelligence (AI) boom — demonstrating investors’ focus on strong company fundamentals over immediate macroeconomic conditions. BMO Quality ETFs invest in blue-chip companies with the potential for greater long-term growth and less volatility than the broad market.

Details

Three benefits of the Quality factor:

  1. Long-term growth: Quality companies typically have low earnings variability, high margins, and loyal consumer bases, giving them the capacity to invest heavily in growth projects and research and development.
  2. Reliable earnings: Invests in securities with solid fundamentals, stable earnings, and robust balance sheets, which can provide resilience during high market volatility. 
  3. Lower risk profile: Despite being concentrated in more volatile sectors like Information Technology, the Quality factor maintains lower risk profiles than Technology sector funds alone. 

Quality performs under pressure

BMO Quality ETFs, including ZGQ, ZUQ and ZEQ, provide exposure to high-quality growth companies — defined as market leaders with durable business models and sustain competitive advantages. These companies typically have high return on equity (ROE), stable earnings across changing business cycles, and strong balance sheets. 

Given these criteria, the composition of the ETF indices has featured relatively substantial weights in Quality growth names, such as Apple, Microsoft, Mastercard, Alphabet (Google) and other cash-generative earnings machines.” Year to date, the largest cap names in these spaces have rallied significantly, as the demand for AI has only increased. As a result, the BMO Quality suite holds prominent weights in the Information Technology and Communication Services sectors. Consequently, ZGQ, ZUQ and ZEQ have outperformed their parent indices — the MSCI All Country World High Quality Index, MSCI USA Quality Index and the MSCI Europe Quality 100% Hedged to CAD Index, respectively — with ZGQ notably beating the index by 6.6%1. This outperformance can be attributed to a higher weighting in the Information Technology sector within the quality suite versus the broader indices.

BMO MSCI All Country World High Quality Index ETF (Ticker: ZGQ) vs. MSCI ACWI Index

BMO MSCI All Country World High Quality Index ETF (Ticker: ZGQ)
Source: MSCI and Bloomberg, from December 2014 to June 2023.

ZGQ – Top additions by weight

Name

Sector

Country

Weight

PepsiCo Inc

Consumer Staples

U.S.

1.3

ConocoPhilips

Energy

U.S.

0.7

United Parcel Service Inc

Industrials

U.S.

0.6

Synopsys Inc

Information Technology

U.S.

0.4

Chipotle Mexican Grill Inc

Consumer Discretionary

U.S.

0.3

Glencore PLC

Materials

GB

0.3

Shin-Etsu Chemical Co Ltd

Materials

JP

0.3

Reckitt Benckiser Group PLC

Consumer Staples

GB

0.3

Woodside Energy Group Ltd

Energy

AU

0.2

DSV A/S

Industrials

DK

0.2

ZGQ – Top deletions by weight

Name

Sector

Country

Weight

Home Depot Inc/​The

Consumer Discretionary

U.S.

2.5

Nestle SA

Consumer Staples

CH

2.1

Intel Corp

Information Technology

U.S.

0.5

Target Corp

Consumer Discretionary

U.S.

0.4

Blackstone Inc

Financials

U.S.

0.3

Emerson Electric Co

Industrials

U.S.

0.2

VMware Inc

Informational Technology

U.S.

0.2

AI Rajhi NV

Financials

SA

0.2

Stellantis NV

Consumer Discretionary

IT

0.2

Anglo American PLC

Materials

GB

0.2

Source: MSCI and Bloomberg, as of June 12023.

BMO MSCI USA High Quality Index ETF (Ticker: ZUQ) vs. MSCI USA Index

BMO MSCI USA High Quality Index ETF (Ticker: ZUQ)
Source: MSCI and Bloomberg, from June 2018 to June 2023.

ZUQ – Top additions by weight

Name

Sector

Country

Weight

PepsiCo Inc

Consumer Staples

U.S.

2.2

AbbVie Inc

Health Care

U.S.

2.0

ConocoPhilips

Energy

U.S.

1.0

Synopsys Inc

Information Technology

U.S.

0.6

Chipotle Mexican Grill Inc

Consumer Discretionary

U.S.

0.5

Autodesk Inc

Information Technology

U.S.

0.3

Carrier Global Corp

Industrials

U.S.

0.3

Keysight Technologies Inc

Information Technology

U.S.

0.2

CDW Corp/​DE

Information Technology

U.S.

0.2

Builders FirstSource Inc

Industrials

U.S.

0.1

Source: MSCI and Bloomberg, as of June 12023.

ZUQ – Top deletions by weight

Name

Sector

Country

Weight

Home Depot Inc/​The

Consumer Discretionary

U.S.

4.1

Intel Corp

Information Technology

U.S.

0.8

Intuitive Surgical Inc

Health Care

U.S.

0.0

Target Corp

Consumer Discretionary

U.S.

0.5

Blackstone Inc

Financials

U.S.

0.4

VMware Inc

Information Technology

U.S.

0.4

Emerson Electric Co

Industrials

U.S.

0.4

LyondellBasell Industries NV

Materials

U.S.

0.2

Church & Dwight Co Inc

Consumer Staples

U.S.

0.2

Tyson Foods Inc

Consumer Staples

U.S.

0.1

Source: MSCI and Bloomberg, as of June 12023.

BMO MSCI Europe High Quality Hedged to CAD Index ETF (Ticker: ZEQ) vs. MSCI Europe Index

BMO MSCI Europe High Quality Hedged to CAD Index ETF (Ticker: ZEQ)
Source: MSCI and Bloomberg, from March 2014 to June 2023.

ZEQ – Top additions by weight

Name

Sector

Country

Weight

Muenchener Rueckversicherungs

Financials

DE

1.4

Sika AG

Materials

CH

1.2

Rheinmetall AG

Industrials

DE

0.3

Smurfit Kappa Group PLC

Materials

IE

0.3

IMCD NV

Industrials

NL

0.2

Mowi ASA

Consumer Staples

NO

0.2

Admiral Group PLC

Financials

GB

0.2

Yara International ASA

Materials

NO

0.2

GEA Group AG

Industrials

DE

0.2

Clariant AG

Materials

CH

0.1

Source: MSCI and Bloomberg, as of June 12023.

ZEQ – Top deletions by weight

Name

Sector

Country

Weight

Prosus NV

Consumer Discretionary

NL

1.6

AXA SA

Financials

FR

1.5

Stellantis NV

Consumer Discretionary

IT

1.1

Rentokil Initial PLC

Industrials

GB

0.5

Endesa SA

Utilities

ES

0.2

EQT AB

Financials

SE

0.2

Volvo AB

Industrials

SE

0.1

Salmar ASA

Consumer Staples

NO

0.1

Demant A/S

Health Care

DK

0.1

DiaSorin SpA

Health Care

IT

0.1

Source: MSCI and Bloomberg, as of June 12023.

Maintaining a persistent edge

The Quality factor seems well-positioned as central banks near the terminal interest rate and inflation moves lower. Higher quality blue-chip stocks, especially in Information Technology and Communication Services sectors, should perform well going forward, given their strong balance sheets and low debt utilization amid an elevated interest rate environment.

The emergence of AI services like ChatGPT, developed by OpenAI, has boosted the Technology space. Given the scale of infrastructure needed to deploy these services successfully, we believe that large technology companies held within the Quality suite, especially in the U.S., will retain a competitive advantage over smaller cap names.

1 MSCI and Bloomberg, as of July 252023.

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