3 Big Benefits of the Quality Factor
Jul. 31, 2023Snapshot
Despite surging interest rates and persistent inflation, Quality names, especially in the Information Technology and Communication Services sectors, have rallied significantly amid the artificial intelligence (AI) boom — demonstrating investors’ focus on strong company fundamentals over immediate macroeconomic conditions. BMO Quality ETFs invest in blue-chip companies with the potential for greater long-term growth and less volatility than the broad market.
Details
- BMO MSCI All Country World High Quality Index ETF (Ticker: ZGQ)
- BMO MSCI Europe High Quality Hedged to CAD Index ETF (Ticker: ZEQ)
- BMO MSCI USA High Quality Index ETF (Ticker: ZUQ)
Three benefits of the Quality factor:
- Long-term growth: Quality companies typically have low earnings variability, high margins, and loyal consumer bases, giving them the capacity to invest heavily in growth projects and research and development.
- Reliable earnings: Invests in securities with solid fundamentals, stable earnings, and robust balance sheets, which can provide resilience during high market volatility.
- Lower risk profile: Despite being concentrated in more volatile sectors like Information Technology, the Quality factor maintains lower risk profiles than Technology sector funds alone.
Quality performs under pressure
BMO Quality ETFs, including ZGQ, ZUQ and ZEQ, provide exposure to high-quality growth companies — defined as market leaders with durable business models and sustain competitive advantages. These companies typically have high return on equity (ROE), stable earnings across changing business cycles, and strong balance sheets.
Given these criteria, the composition of the ETF indices has featured relatively substantial weights in Quality growth names, such as Apple, Microsoft, Mastercard, Alphabet (Google) and other cash-generative “earnings machines.” Year to date, the largest cap names in these spaces have rallied significantly, as the demand for AI has only increased. As a result, the BMO Quality suite holds prominent weights in the Information Technology and Communication Services sectors. Consequently, ZGQ, ZUQ and ZEQ have outperformed their parent indices — the MSCI All Country World High Quality Index, MSCI USA Quality Index and the MSCI Europe Quality 100% Hedged to CAD Index, respectively — with ZGQ notably beating the index by 6.6%1. This outperformance can be attributed to a higher weighting in the Information Technology sector within the quality suite versus the broader indices.
BMO MSCI All Country World High Quality Index ETF (Ticker: ZGQ) vs. MSCI ACWI Index

ZGQ – Top additions by weight |
|||
Name |
Sector |
Country |
Weight |
PepsiCo Inc |
Consumer Staples |
U.S. |
1.3 |
ConocoPhilips |
Energy |
U.S. |
0.7 |
United Parcel Service Inc |
Industrials |
U.S. |
0.6 |
Synopsys Inc |
Information Technology |
U.S. |
0.4 |
Chipotle Mexican Grill Inc |
Consumer Discretionary |
U.S. |
0.3 |
Glencore PLC |
Materials |
GB |
0.3 |
Shin-Etsu Chemical Co Ltd |
Materials |
JP |
0.3 |
Reckitt Benckiser Group PLC |
Consumer Staples |
GB |
0.3 |
Woodside Energy Group Ltd |
Energy |
AU |
0.2 |
DSV A/S |
Industrials |
DK |
0.2 |
ZGQ – Top deletions by weight |
|||
Name |
Sector |
Country |
Weight |
Home Depot Inc/The |
Consumer Discretionary |
U.S. |
2.5 |
Nestle SA |
Consumer Staples |
CH |
2.1 |
Intel Corp |
Information Technology |
U.S. |
0.5 |
Target Corp |
Consumer Discretionary |
U.S. |
0.4 |
Blackstone Inc |
Financials |
U.S. |
0.3 |
Emerson Electric Co |
Industrials |
U.S. |
0.2 |
VMware Inc |
Informational Technology |
U.S. |
0.2 |
AI Rajhi NV |
Financials |
SA |
0.2 |
Stellantis NV |
Consumer Discretionary |
IT |
0.2 |
Anglo American PLC |
Materials |
GB |
0.2 |
Source: MSCI and Bloomberg, as of June 1, 2023.
BMO MSCI USA High Quality Index ETF (Ticker: ZUQ) vs. MSCI USA Index

ZUQ – Top additions by weight |
|||
Name |
Sector |
Country |
Weight |
PepsiCo Inc |
Consumer Staples |
U.S. |
2.2 |
AbbVie Inc |
Health Care |
U.S. |
2.0 |
ConocoPhilips |
Energy |
U.S. |
1.0 |
Synopsys Inc |
Information Technology |
U.S. |
0.6 |
Chipotle Mexican Grill Inc |
Consumer Discretionary |
U.S. |
0.5 |
Autodesk Inc |
Information Technology |
U.S. |
0.3 |
Carrier Global Corp |
Industrials |
U.S. |
0.3 |
Keysight Technologies Inc |
Information Technology |
U.S. |
0.2 |
CDW Corp/DE |
Information Technology |
U.S. |
0.2 |
Builders FirstSource Inc |
Industrials |
U.S. |
0.1 |
Source: MSCI and Bloomberg, as of June 1, 2023.
ZUQ – Top deletions by weight |
|||
Name |
Sector |
Country |
Weight |
Home Depot Inc/The |
Consumer Discretionary |
U.S. |
4.1 |
Intel Corp |
Information Technology |
U.S. |
0.8 |
Intuitive Surgical Inc |
Health Care |
U.S. |
0.0 |
Target Corp |
Consumer Discretionary |
U.S. |
0.5 |
Blackstone Inc |
Financials |
U.S. |
0.4 |
VMware Inc |
Information Technology |
U.S. |
0.4 |
Emerson Electric Co |
Industrials |
U.S. |
0.4 |
LyondellBasell Industries NV |
Materials |
U.S. |
0.2 |
Church & Dwight Co Inc |
Consumer Staples |
U.S. |
0.2 |
Tyson Foods Inc |
Consumer Staples |
U.S. |
0.1 |
Source: MSCI and Bloomberg, as of June 1, 2023.
BMO MSCI Europe High Quality Hedged to CAD Index ETF (Ticker: ZEQ) vs. MSCI Europe Index

ZEQ – Top additions by weight |
|||
Name |
Sector |
Country |
Weight |
Muenchener Rueckversicherungs |
Financials |
DE |
1.4 |
Sika AG |
Materials |
CH |
1.2 |
Rheinmetall AG |
Industrials |
DE |
0.3 |
Smurfit Kappa Group PLC |
Materials |
IE |
0.3 |
IMCD NV |
Industrials |
NL |
0.2 |
Mowi ASA |
Consumer Staples |
NO |
0.2 |
Admiral Group PLC |
Financials |
GB |
0.2 |
Yara International ASA |
Materials |
NO |
0.2 |
GEA Group AG |
Industrials |
DE |
0.2 |
Clariant AG |
Materials |
CH |
0.1 |
Source: MSCI and Bloomberg, as of June 1, 2023.
ZEQ – Top deletions by weight |
|||
Name |
Sector |
Country |
Weight |
Prosus NV |
Consumer Discretionary |
NL |
1.6 |
AXA SA |
Financials |
FR |
1.5 |
Stellantis NV |
Consumer Discretionary |
IT |
1.1 |
Rentokil Initial PLC |
Industrials |
GB |
0.5 |
Endesa SA |
Utilities |
ES |
0.2 |
EQT AB |
Financials |
SE |
0.2 |
Volvo AB |
Industrials |
SE |
0.1 |
Salmar ASA |
Consumer Staples |
NO |
0.1 |
Demant A/S |
Health Care |
DK |
0.1 |
DiaSorin SpA |
Health Care |
IT |
0.1 |
Source: MSCI and Bloomberg, as of June 1, 2023.
Maintaining a persistent edge
The Quality factor seems well-positioned as central banks near the terminal interest rate and inflation moves lower. Higher quality blue-chip stocks, especially in Information Technology and Communication Services sectors, should perform well going forward, given their strong balance sheets and low debt utilization amid an elevated interest rate environment.
The emergence of AI services like ChatGPT, developed by OpenAI, has boosted the Technology space. Given the scale of infrastructure needed to deploy these services successfully, we believe that large technology companies held within the Quality suite, especially in the U.S., will retain a competitive advantage over smaller cap names.
1 MSCI and Bloomberg, as of July 25, 2023.
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